Life is better with a PLAN
Life is better with a plan - Campaign
Through storytelling and the use of strategic storytelling, we developed a series of campaigns focused on generating growth while acquiring new clients and retaining the current ones. We explore their motivations, internal conflict, and anxieties, especially when it comes to acquiring this type of product or service. Stead of using the industry-standard approach to make them terrified of the unexpected; we make them have fun, added colors, and entertaining animation to engage the consumer. We encourage them to be proactive instead of reactive, changing their perception about the word warranties, introducing innovative and flexible concepts with the word plan. All this to make them imagine a better scenario for their lives. Positioning Fixd as the guide for this.
