OLAPLEX is a brand proven to have significant success and positioning in the professional hair care market. To further promote their products, OLAPLEX launched innovative social media campaigns.
The aim of this reward was to celebrate hair stylists who used their creativity to generate awareness about OLAPLEX products. The video was uploaded on YouTube and social media platforms like Instagram and Twitter.
In addition to this, the team collaborated with various influencers to promote the campaign, which allowed OLAPLEX to reach a large and diverse audience, creating a sense of trust.
The campaign was successful, with the video getting over 1 million views and the sponsored posts receiving over 200,000 likes. This resulted in a significant increase in sales and brand recognition, attracting many new hair stylists.
